Johnston had faced this problem on innumerable occasions in his career, but this time it gave him an idea. One of his students remarked that he can’t feel the soccer ball and that his soccer shoes surface is not made of rubber, as with table tennis bats. However, it was raining, and his students found it challenging to produce a curl with leather boots. Like table tennis players do with their bats.
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In one of his training sessions, Johnston taught his students how to put a spin on the ball and swerve it. Before Predators, most soccer cleats were made of leather, and they posed a few problems in wet and rainy conditions. The former Liverpool player came up with the idea of Adidas Predator while coaching a group of kids in his native Australia.
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As mentioned earlier, former professional soccer player Craig Johnston is the mastermind behind these popular cleats. These soccer shoes are also considered one of the main reasons behind the turn in fortunes of Adidas, which was struggling financially during the early 90s’.Īdidas Predator soccer cleats have an interesting story behind their inception. However, despite their considerable price tag, the brand proved to be the most successful soccer cleats ever and brought in a massive amount of money for Adidas. The original Adidas Predator soccer cleats were not cheap either, and they launched at a retail price of over £100 British pounds. Soccer fans hadn’t seen this and witnessed such cleats before, and expectedly, the Adidas Predator launch created massive hype among soccer fans. Predators’ ads also claimed that they have 20% more swerve and 10% more power. In their marketing campaign, the Germany-based company described these soccer shoes as “100% legal, 0% fair”. This new feature was added to enhance players’ ability to control and swerve the ball and provide extra power while hitting the soccer ball.Īdidas’ marketing strategy indicated that Adidas Predator soccer cleats would enhance the ball-controlling ability of even average players. The original Adidas Predator featured rubber ridges on top of its uppers. The original Adidas Predator soccer cleats were launched in 1994 and changed the landscape of professional soccer. Adolf introduced screw-in studs that helped West Germany win the 1954 Soccer World Cup in rain-soaked conditions four years later. In 1950, Adidas launched the first version of its Samba range. This development prompted sports companies to focus more on the sport, and Adidas became the leading innovator in the soccer wear industry. Adolf founded Adidas in 1949, and Rudolf laid the foundations of Puma around the same time.Īs international travel became standard after WW II, soccer gained global popularity. However, the relationship between the two brothers turned sour, and the original company gave way to two of the most popular sportswear companies. Jesse Owens famously wore Dassler Brothers’ shoes when he won four Gold Medals at the 1936 Berlin Olympics. This company was more famous for developing and manufacturing athletic shoes rather than soccer shoes.
The first version of Adidas was established as Dassler Schuhfabrik (Dassler Brothers Shoe Factory) in 1924 by the Dassler brothers – Adolf and Rudolf.
Adidas finally decided to buy Johnston’s prototype, and it proved to be a masterstroke for them.
However, Craig Johnston was adamant, and to convince Adidas, he sought help from various German internationals such as Franz Beckenbauer, Karl-Heinz Rummenigge, and Paul Breitner. However, his idea was shot down by all companies. After developing an initial prototype, Craig Johnston presented it to various sportswear brands like Adidas, Puma, and Reebok. The Predator soccer cleats range is owned and manufactured exclusively by Germany-based sportswear manufacturers Adidas. 11 Adidas Predator Indoor Soccer Shoes Who Makes Predator Soccer Cleats?
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